If my gallerinas and I said it once, we said it 100 times a day — “Please don’t touch the money bunny!” There’s no denying that there’s something cuddly about Ray Beldner’s rabbit made out of sewn dollar bills. Maybe it’s the tilted head and the carrot that screams “pat the bunny!” And then you read the wall label and take note of the title, Jeff Koons is a Big Blow Hard, and suddenly it’s not so cuddly.
Commentary on the nature of the art market and the subsequent commoditization of art and artist, Jeff Koons is a Big Blow Hard attacks the blue-chip popular artist Jeff Koons while asking the question: what makes a work of art valuable — the artist, the medium, the subject, or the market?
The soft sculpture effectively renders the dollar bills useless as currency. The bills are no longer tradeable on the market they were designed for. They enter a new market with a new value — as art. Each bill is meaningless. Their value exists only stitched together as an entire work of art. Their value becomes what a collector will pay for them as a unit entitled Jeff Koons is a Big Blow Hard, by Ray Beldner.
Meanwhile the piece asks a number of other questions:
Is Jeff Koons a sell-out — sculpting lite subjects that people want to buy — or a veritable “Pop-Artist” whose work actually comments on the nature of the art collecting as its being collected?
And then again, what about Ray Beldner? Where does he fit in? Is he capitalizing on another artist’s reputation? Is his copy of a popular sculpture a work of art, a statement, or simply a pile of mutilated, worthless dollar-bills?